About

Hey, hi, hello, how are you?

I’m Will.

I’m a senior copywriter from Sydney, currently senior copywriting at Droga5 NYC (when I’m not searching for my own Ratso Rizzo).

Recently I was ranked #8 copywriter in the world at D&AD, was Highly Commended as creative team of the year at AWARD Australasia, and was one of Award School 2022 tutors of the year.

Give me a buzz if you want to work together, have a chat, or if you think you could be my Ratso.

AWARDS

D&AD 
2022 Ranked #8 Copywriter in the world
YELLOW PENCIL - Direct: Rejected Ales
YELLOW PENCIL - Experiential: Rejected Ales
YELLOW PENCIL - Writing for Design, Storytelling: Rejected Ales
GRAPHITE PENCIL - Writing for Design, Naming: Rejected Ales
GRAPHITE PENCIL - Writing for Design, Packaging: Rejected Ales
WOOD PENCIL - Direct: Rejected Ales
WOOD PENCIL - Product Design: Rejected Ales
WOOD PENCIL - Branding: Rejected Ales
WOOD PENCIL - Packaging Design: Rejected Ales
SHORTLIST - Integrated: Rejected Ales

CANNES LIONS
SILVER - Direct: Rejected Ales
SILVER - Experience & Activation: Rejected Ales
SILVER - Design: Rejected Ales
BRONZE - Art Direction: Packaging Design: Rejected Ales

AWARD
HIGHLY COMMENDED - 2023 Creative team of the year
GOLD - Direct: Rejected Ales
GOLD - Packaging Design: Rejected Ales
SILVER - Integrated: Rejected Ales
SILVER - Retail Marketing: Rejected Ales
SILVER - Verbal Identity: Rejected Ales
SILVER - Direct Retail: Lord Nelson 35+
SILVER - Sound: Original Composition: Thummit
BRONZE - Experiential: Rejected Ales
BRONZE - Brand Engagement: Rejected Ales
BRONZE - Best Use of Copywriting: Rejected Ales
BRONZE - Integrated Campaign: Rejected Ales
BRONZE - Experiential: Lord Nelson 35+
BRONZE - Press Ad Single: Lord Nelson 35+
BRONZE - Graphic Design POS: Lord Nelson 35+
BRONZE - Best Use of Copywriting: Lord Nelson 35+
BRONZE - Use of Ambient Media: Lord Nelson 35+

IMMORTAL AWARDS
COMMENDATION 2022 - Rejected Ales

LIA
GRAND PRIX - Activation: Matilda Bay Rejected ales
GOLD - Direct: Matilda Bay Rejected Ales
GOLD - Ambient: Matilda Bay Rejected Ales
GOLD - Non-traditional: Matilda Bay Rejected Ales
SILVER - Brand Evolution: Matilda Bay Rejected Ales
BRONZE - Package Design: Matilda Bay Rejected Ales

SPIKES
GRAND PRIX - Industry Craft: Rejected Ales
GOLD - Direct: Rejected Ales
GOLD - Copywriting: Rejected Ales
GOLD - Media: Rejected Ales
GOLD - Experience and Activation: Rejected Ales

CONTAGIOUS MAGAZINE
Rejected Ales - Campaign of the Week, April 12, 2022
Lord Nelson 35+ - Campaign of the Week, March 21, 2023

MUMBRELLA AWARDS
2023 BEST USE OF RETAIL MEDIA - Lord Nelson 35+
2022 AWARD FOR INSIGHT - Rejected Ales

ADFEST
BRONZE - Mobile Lotus: Friskies Cat Critic
SHORTLIST - Best Use of Social: Friskies Cat Critic
SHORTLIST - ADFEST - Best Use of Mobile: Friskies Cat Critic
SHORTLIST - ADFEST - Best Use of UGC: Friskies Cat Critic

W3 AWARDS
SILVER - Game or Application: Magic Sakura Tree - Japanese National Tourism Organisation
SILVER - Social Content and Marketing Contests: Magic Sakura Tree - Japanese National Tourism Organisation

YOUNG LIONS
National Finalist 2018


AWARD SCHOOL - 3rd Place

Contact :

willhalstead@hotmail.com

AUS: +61 407 944 199
USA: 1 (917) 660 6177